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	<title>Stick Theory</title>
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		<title>The tricky thing about being in marketing is&#8230;</title>
		<link>http://www.sticktheory.co.uk/blog/blog/the-tricky-thing-about-being-in-marketing-is</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/the-tricky-thing-about-being-in-marketing-is#comments</comments>
		<pubDate>Tue, 15 Nov 2011 12:00:23 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=488</guid>
		<description><![CDATA[I was asked to give a talk last week at a marketing conference in north east England. The conference focused on the changing world of digital marketing and many speakers focused on specific technologies or channels; I looked instead on the implications of all this flux on us as marketing leaders and on the type [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>CustomerSure &#8211; good for customers, great for business!</title>
		<link>http://www.sticktheory.co.uk/blog/work/customersure-good-for-customers-great-for-business</link>
		<comments>http://www.sticktheory.co.uk/blog/work/customersure-good-for-customers-great-for-business#comments</comments>
		<pubDate>Mon, 23 May 2011 17:55:54 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=455</guid>
		<description><![CDATA[CustomerSure engaged Stick Theory during early beta testing to help refine market insights, create a set of effective marketing propositions, and create a plan for launch.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer Service: The Future of Sexy Marketing?</title>
		<link>http://www.sticktheory.co.uk/blog/blog/customer-service-the-future-of-sexy-marketing</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/customer-service-the-future-of-sexy-marketing#comments</comments>
		<pubDate>Mon, 23 May 2011 16:44:14 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=448</guid>
		<description><![CDATA[One of the problems with marketing is that it’s a bit of a catch-all phrase. Speak with a hundred marketers and they’ll all give you a different definition and have skills in different areas.
For myself, the parts I’m probably best at are helping companies to nail their market insights, develop effective propositions, and use these [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Nine things I learnt at Hyper Island</title>
		<link>http://www.sticktheory.co.uk/blog/blog/nine-things-i-learnt-at-hyper-island</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/nine-things-i-learnt-at-hyper-island#comments</comments>
		<pubDate>Wed, 04 May 2011 09:19:40 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=422</guid>
		<description><![CDATA[Last week (thanks to Ryan Foster) I was invited to Stockholme to visit Hyper Island and take part in a concept design seminar for one of their courses – ecommerce Manager.
Having worked with a number of UK education institutions, several things struck me about the way Hyper Island works and how this seems to reflect [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>The super simple way to sell online!</title>
		<link>http://www.sticktheory.co.uk/blog/work/the-super-simple-way-to-sell-online</link>
		<comments>http://www.sticktheory.co.uk/blog/work/the-super-simple-way-to-sell-online#comments</comments>
		<pubDate>Mon, 17 Jan 2011 11:53:55 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=328</guid>
		<description><![CDATA[Software development house, Bolsover Networks, asked for Stick Theory's input to make sure their first product hit the market in the right places with the right messages.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Enterprise Mapping &#8211; choosing pictures over words</title>
		<link>http://www.sticktheory.co.uk/blog/work/enterprise-mapping-choosing-pictures-over-words</link>
		<comments>http://www.sticktheory.co.uk/blog/work/enterprise-mapping-choosing-pictures-over-words#comments</comments>
		<pubDate>Sun, 16 Jan 2011 13:30:24 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Work]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=399</guid>
		<description><![CDATA[County Durham Economic Partnership engaged Stick Theory to improve understanding and communications across the multiple organisations involved in delivering enterprise support across the county.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Knowing Me Knowing You: Tech Trends for 2011</title>
		<link>http://www.sticktheory.co.uk/blog/blog/knowing-me-knowing-you-tech-trends-for-2011</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/knowing-me-knowing-you-tech-trends-for-2011#comments</comments>
		<pubDate>Wed, 22 Dec 2010 11:01:59 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=377</guid>
		<description><![CDATA[I was asked by a local paper to write a few lines on tech trends I thought would prevail in 2011. I waffled on for a bit longer than the short paragraph I think they wanted, so here&#8217;s the full version (10 lines of which may get published!). Please note I&#8217;m NOT a technologist; I&#8217;m [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Survival 101: How to work through the snow</title>
		<link>http://www.sticktheory.co.uk/blog/blog/survival-101-how-to-work-through-the-snow</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/survival-101-how-to-work-through-the-snow#comments</comments>
		<pubDate>Thu, 02 Dec 2010 12:05:22 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=370</guid>
		<description><![CDATA[As arctic conditions grip the UK, here&#8217;s my take on how to keep business ticking over:
1. Step out of your cave, if you&#8217;re still in one, and set up skype. Now.
2. Start work earlier, in your PJs. It will be dark and stormy by half four and you won&#8217;t feel like working after that anyway, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>The Importance of Being Agile</title>
		<link>http://www.sticktheory.co.uk/blog/blog/the-importance-of-being-agile</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/the-importance-of-being-agile#comments</comments>
		<pubDate>Wed, 10 Nov 2010 16:58:58 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=330</guid>
		<description><![CDATA[One promise I made to myself when setting up Stick Theory was to focus a bit more on my own skills development. And so I quickly enrolled on the first semi-relevant and affordable course I saw &#8211; a DSDM Agile project management course.
I found it pretty interesting at the time (back in March I think) [...]]]></description>
		<wfw:commentRss>http://www.sticktheory.co.uk/blog/blog/the-importance-of-being-agile/feed</wfw:commentRss>
		<slash:comments>1</slash:comments>
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		<title>What makes us happy?</title>
		<link>http://www.sticktheory.co.uk/blog/blog/what-makes-us-happy</link>
		<comments>http://www.sticktheory.co.uk/blog/blog/what-makes-us-happy#comments</comments>
		<pubDate>Wed, 27 Oct 2010 08:23:20 +0000</pubDate>
		<dc:creator>Di Gates</dc:creator>
				<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://www.sticktheory.co.uk/?p=332</guid>
		<description><![CDATA[As explained in my last blog post the concept of Stick Theory was inspired by my dog &#8211; who loves chasing what makes her happy: sticks. That was a year ago now and I have indeed spent the last 12 months chasing projects and opportunities that I&#8217;ve absolutely loved. Both work &#38; life (I even got [...]]]></description>
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		<slash:comments>3</slash:comments>
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